It is operating in more than 200 countries with owned and independent bottling partners, retailers, wholesalers and distributers. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social. Companies are doing business across large regions spanning several countries. Coca cola is a soft drink empire and serves customers around the world. As we all know, the coca is todays one of the biggest corporation that offers different refreshment in form of a softdrink. Discuss the pestel changes of an organization over the last decade. Currently, james quincey is the ceo of this mega corporation. In this blog, i am talking about the pestel analysis of cocacola company. Coca cola swot analysis 2019 swot analysis of coca cola. Cocacola company is one of the leading beverage manufacturers in the world. Cocacola is highly involved in political lobbying, as stated on their website. Pestel analysis of cocacola is my assignment in my course mg223fundamental of management. The nonalcoholic beverages brand coca cola operates in the global environment. Sometimes a soft drink is more than just a carbonated, sweetened beverage.
Coca cola is a brand which is present in households, shops, hotels, offices, etc. It is true that the laws of every country varies and affects the brand image directly. It can also use value chain analysis to develop brand identity. The purpose of the pestel analysis is to make you look around and see what is happening in the broader economic and business environment. Pestel analysis for coke coca cola recession free 30day. The best global brand in the world in terms of value. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products.
Stock analysis the cocacola company ko companys summary the cocacola company manufactures, markets, and sells nonalcoholic beverages worldwide. This article will talk about the swot analysis of coca cola. More information about the company is in this pestle analysis of coca cola. After reading this blog you will be able to understand how multinational companies grow and extend their business to different countries. With pestle analysis the companys management can identify the major. Coca cola company is a multinational company which have over two hundred company in different part of the world, they are the largest maker of beverages. Then gives a light on the international market analysis of its product and operations. Coca cola has the biggest shares in the beverage market over 45 %. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. Economic conditions recession has passed and coca cola must be experiencing better sales. Political factors coca cola products are at the mercy of the fda. Apart from water scarcity, increase in direct and indirect competition, health awareness, environmental concerns, alternative healthy drinks, etc.
To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. Because of this, cocacola has come up with long term objectives. Cocacola amatil limited pestel analysis is a strategic tool to analyze the macro environment of the organization. Changes in the macroenvironment factors can have a direct impact on not only. In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. The coca cola company which have been in existence since decades ago have its own strength, weakness, opportunity and threahich affect the decision making process of the company. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. Coca cola is a global company and does business in several markets and regions. For coca cola company equipments are very important because they are serving a large number of people every day. Its sparkling beverages include nonalcoholic readytodrink beverages with.
Coca cola has the largest beverage market share in the world about 40%. Swot analysis of coca cola guide to perfect business. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. The cocacola company, describes the pest factors that influence cocacola, and analyzes the subfactors of. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola was established in 1886 in atlanta by john pemberton.
This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Cocacola is recognized as the worlds most valuable brand. Today, the world market has grown highly globalized. Coca cola is the most recognized brand in the globe. Pestle and external environment analysis of cocacola. Swot and pestal analysis of coca cola by yousaf abbasi executive summary this paper is a strategic analysis of the cocacola company cocacola, a leader in the beverage industry. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues. You name it, and the place would have heard of coca cola.
The cocacola brand is globally valued and recognized. Pestel analysis for coke free download as word doc. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr.
Pest analysis for the cocacola company toughnickel. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. This leading beverage brand has more or less 500 licensed brands of soft and energy drinks, bottled water dairy and sports drinks. A pestel analysis of coca cola will help to recognize the factors which impact the business globally. The above report details the brief introduction of the company cocacola. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. The swot matrix of the coca cola company is presented below in a nutshell followed by the detailed analysis. The swot analysis report manifests a discussion on all the internal and external factors and their impacts on the companys micro and the macro environment. Download as docx, pdf, txt or read online from scribd.
Coca cola swot analysis 6 key strengths in 2020 sm insight. Companies are doing business across large regions spanning several. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. These carbonated drinks are consumed at the rate of more than one billion drinks per day. Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. Engage your students during remote learning with video readalouds. A short pestle analysis of coca cola discusses the political, economical, social, technological, legal and environmental factors of the soft drink company. Foda pest cocacola by luis alfonso sauceda ibarra on prezi. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. The pestel analysis describes a framework of and is an analysis of macroenvironmental factors or environment used in the. The nonalcoholic beverages from coca cola company lied under the food category.
The cocacola company pestel analysis is a strategic tool to analyze the macro environment of the organization. The company primarily offers sparkling beverages and still beverages. Swot and pestle analysis of coca cola essay 4168 words. Coca cola marketing analysis project report swot analysis.
It is operating in more than 200 countries with owned and independent. It is expected that by implementing these strategies cocacola company will be able. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Cocacola is the largest beverage company in the world, providing to. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The cocacola company is one of the worlds largest beverage company, offering more than 4300 products from across 500 brands in more than 200 countries and territories. Pestel analysis for coke cocacola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Even coca cola, the worlds largest beverage company has to consider about.
Sales saw an increase when they launched their campaign of putting customer names on their bottles. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages. The political, economic, social, technological, environmental and legal factors affecting coca cola. A pestel analysis helps understand these threats and challenges. The coca cola company is a leading nonalcoholic beverage brand. The global environment subjects a corporation to several pressures. Looking at the pestle forces which drive the company and using tows analysis to identify critical success factors. Value chain analysis of the coca cola company the can be better understood with the help of some examples. Regulatory challenges taxes, food related regulations etc changing political regimes. The cocacola company faces challenges in todays market because of market changes, socioeconomic changes and globalization.
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